PrEP social media toolkit

How can these assets be used

To help you get started, we have provided social media assets and suggested captions for you to share across your channels. The assets are available to download below and suggested text and uses are provided. Each of the social media assets related to each community is available in static image or GIF format. We invite you to share this content with your communities.

The assets and accompanying information can be used in variety of ways to suit many different forms of distribution:

Share via social media (X, Facebook, Instagram)

Embedded in digital newsletters

Video content shared via WhatsApp messages

Other ways these resources can be used

The assets and accompanying information can be used as the focus of a workshop or meeting. By sharing or displaying these assets you can encourage discussions about what PrEP is and how it could be relevant to your communities.

In addition, you could share the videos via:

TV screens in venues (churches, shops, hair salons, bars)

At community events

For further information

https://www.nhsinform.scot/hiv-prep-pre-exposure-prophylaxis/what-is-hiv-prep

Briefing note

Background

Scottish Government published a comprehensive HIV transmission elimination delivery plan (2023-26 ) in March 2024, based on targets and recommendations proposed in 2022. Its vision was to have zero people acquiring HIV within Scotland by 2030.

A key action is to raise awareness of and widen access to HIV PrEP for those who would most benefit from it.

Why it is important to raise awareness of PrEP?

For people more at risk of HIV, PrEP prevents HIV transmission.

PrEP works whatever your age, sex, gender, sexual orientation, belief or ethnicity.

PrEP has been available for free from the NHS in Scotland since July 2017. 89% of people who have accessed PrEP in Scotland are gay, bisexual and other men who have sex with men (GBMSM). However, there are other people who could benefit from PrEP who may not be aware of PrEP and how it works. Therefore, it’s important to raise awareness of PrEP and how to access it - for all who could benefit.

PrEP is just one tool of many to prevent HIV. For more information about preventing HIV visit NHS Inform.

Why are we sharing these resources? 

These resources were developed with and for communities more at risk of HIV. These resources are easily shareable and understandable.

We are asking organisations, community groups and health boards to use these resources to help expand awareness of and support access to PrEP.