Google analytics reports
RDS Learning and support
Andy is very busy producing the July-December 2025 Google analytics reports for RDS and all toolkits, along with comparison with previous 6-month periods and aggregated totals across the lifetime of each toolkit.
The plan is to publish these latest reports with password protection on the RDS providers area, so that everyone can access their toolkit reports as required.
Age and Gender demographics
Tactuum has recently switched on this feature to allow for reports on the age and gender demographics of RDS toolkit users within Google Analytics reports. It is likely that this data will be only available for a small proportion of users as it is dependent on users being logged into their Google account, having Advertising ID present and also DoubleClick cookie on their browser.